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EDINBURGH CHAMBER OF COMMERCE
ANNUAL REPORT AND ACCOUNTS

Project summary:
Edinburgh Chamber of Commerce offers a comprehensive range of services uniquely focused on helping local businesses develop and achieve their maximum potential.

Objective:
The annual report needed to convey the holistic, 'helping hand' approach taken by the Chamber to achieve its objectives.

Solution:
Graphic Partners' solution was to create a business-focused report, making it relevant and applicable to the audience it was speaking to. Using illustrated case studies to show how the Chambers' services benefit within a business context and strong dynamic copy running throughout, the report reinforced the proactive nature of the organisation.

Benefit:
"We are delighted with the result that Graphic Partners achieved designing our Annual Report and Accounts. Many Chamber of Commerce reports tend to be factual and lack impact. Graphic Partners has produced a document that is both eye-catching and professional; we were particularly impressed by the efforts they took to understand our business in producing the text and integrating it with the visuals. Many of our members have complimented us on the end result."
Bill Furness: Chief Executive, Edinburgh Chamber of Commerce
Project summary:
Each year the ECCE has had a solid theme to communicate in its annual report. In 2003 there was no strong theme other than 'business as usual'. Graphic Partners was asked to develop the report based on this.

Objective:
To develop the annual report which would effectively communicate the financial data and project the message 'business as usual'.

Solution:
A simple graphic execution was created using the theme 'Highlights'. Interesting and important information within the document was literally highlighted to draw attention to the diverse range of activities in which the ECC is involved.

The structure of the document was also improved to allow for a clear introduction explaining the role of the organisation and to communicate its aims and objectives.

Graphic Partners' in-house production service co-ordinated the technical services required and print buying and management.

Benefit:
The Chamber uses its annual report as a promotional document and the quality of the design and execution - together with the sharply focused text indicating the wide range of activites the Chamber undertakes - has ensured that the 2003 Report is an excellent vehicle for this purpose.

www.ecce.org


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