LLOYDS TSB SCOTLAND ANNUAL REVIEW Project summary: Over the past few years Lloyds TSB Scotland has built a strong relationship with the National Galleries of Scotland. In a recent initiative, the partnership inspired a year-long series of exhibitions - The Lloyds TSB Scotland Year of Photography. The bank wanted to introduce the flavour of these exhibitions into their annual review. Objective: To develop an annual report which would work as an information tool while incorporating The Lloyds TSB Scotland Year of Photography into the creative execution. Solution: Simple use of dramatic black and white imagery combined with the yearly review made for a unique and powerful document. The key to the design was letting the photography do the work with clean, uncluttered layouts. The core messages such as 'commitment' and 'performance' were reflected in the subject matter of the images chosen. Graphic Partners' in-house production service co-ordinated the technical services required and print buying and management. Benefit: Lloyds TSB Scotland was delighted with the annual review's strong design and high standard of finish. www.lloydstsb.com
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