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qmuc
QUEEN MARGARET UNIVERSITY COLLEGE
BRAND AND UNDERGRADUATE PROSPECTUS

Project summary:
Graphic Partners has built a strong relationship with QMUC over the last five years having worked together on Undergraduate and Postgraduate prospectuses. The university college invited Graphic Partners to develop its prospectuses again.

Objective:
The publications needed to reflect the University's major selling points - that it is a personal and friendly learning environment where students are treated as individuals.

Solution:
The approach used the strapliine 'Be individual...' on the cover, opening up to read 'Be part of QMUC'. This concept is reflected in the images used on the cover and specific course pages where individuals from group shots engage the reader with expressive eye contact. The photographs on these pages are also relevant in terms of content and surroundings to the courses they divide.

The strapline and images immediately engaged the reader and were developed so individuals could relate to them in some way.

www.qmuc.ac.uk


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