Tuesday, September 14, 2004
SCOTTISH PARLIAMENT BRANDING
GRAPHIC PARTNERS HAS CREATED A HOLYROOD SUB-BRAND FOR SCOTTISH PARLIAMENT.

The sub-brand has been designed to create a graphic identity to be used to brand and promote all merchandising and retail items associated with the new Scottish Parliament shop.

The identity uses the architectural detail of the unique MSP office window shape as the key element of the design in a simplified style which can be used either as a solitary icon within the sub-brand logo, or as a repetitive decorative frieze.

The design is modern, flexible and uncomplicated and is intended to be easily and cost effectively reproduced by any printing process.

Additionally, one of the three concepts originally submitted has been chosen as the brand used for the official opening ceremony of the new parliament building.


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Notes to the editor
Graphic Partners has traded successfully for over thirty-three years.

Services
Strategy and planning; Brand development; Corporate communications; Marketing communications; Brand packaging; Digital communications; Software development; Product innovation.

Clients
Allied Domecq, Anderson Strathern, Atlas, BAA, Baillie Gifford, Bank of Scotland, Belhaven Brewery, City of Edinburgh Council, Glenmorangie PLC, HSBC, Ian Macleod Distillers, Lloyds TSB, Martin Currie, Mindroom, Monitor, NCR, Picsel Technologies, Queen Margaret University, Rettie and Co, Scottish Museums Council, Scottish Mutual, Ski Independence, Sun Microsystems, Scottish & Southern Energy, Scottish Water, UBS Global Asset Management, VisitScotland, Walkers, Waverley Wines & Spirits, Whyte & Mackay


For further information please contact:
Ken Craig (ken@graphicpartners.co.uk)
Graphic Partners, Gladstone Court, 179 Canongate, Edinburgh EH8 8BN
Tel: 0131 557 3558
Fax: 0131 558 1430

www.graphicpartners.co.uk
www.scottish.parliament.uk