Thursday, September 9, 2004
BESPOKE BRAND DEVELOPMENT
GRAPHIC PARTNERS HAS DESIGNED THE IDENTITY FOR KNEALE BESPOKE BUILD SERVICES (KBBS), THE BESPOKE FURNITURE, EXHIBITION AND TRADE STAND CONSTRUCTION COMPANY.

The branding was devised to communicate the imaginative approach undertaken by KBBS to each custom build project. The identity needed to reflect the high quality standards applied to both the construction and customer service offered while reflecting a degree of fun and personality.

The identity was developed using images of real wood samples as a background. Cut-out images of typical joinery fixings were incorporated into the stationery in standard folding positions so giving the impression that each item is constructed of wood and held together by hinges and screws.

Jason Kneale, founder of KBBS commented: "I was really impressed by the approach taken by Graphic Partners and the end results. As the business focuses on providing a bespoke service, the identity needed to emphasise that individuality and fresh approach being promised. I think this has been achieved in a clever and modern way."

The identity will eventually be rolled out across other items including targeted mailings, work-wear and vehicle livery.


-ends-


Notes to the editor
Graphic Partners has traded successfully for over thirty-three years.

Services
Strategy and planning; Brand development; Corporate communications; Marketing communications; Brand packaging; Digital communications; Software development; Product innovation.

Clients
Allied Domecq, Anderson Strathern, Atlas, BAA, Baillie Gifford, Bank of Scotland, Belhaven Brewery, City of Edinburgh Council, Glenmorangie PLC, HSBC, Ian Macleod Distillers, Lloyds TSB, Martin Currie, Mindroom, Monitor, NCR, Picsel Technologies, Queen Margaret University, Rettie and Co, Scottish Museums Council, Scottish Mutual, Ski Independence, Sun Microsystems, Scottish & Southern Energy, Scottish Water, UBS Global Asset Management, VisitScotland, Walkers, Waverley Wines & Spirits, Whyte & Mackay


For further information please contact:
Ken Craig (ken@graphicpartners.co.uk)
Graphic Partners, Gladstone Court, 179 Canongate, Edinburgh EH8 8BN
Tel: 0131 557 3558
Fax: 0131 558 1430

www.graphicpartners.co.uk