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Thursday, September 28, 2004
UBS LAUNCH IMPRESSIVE FIGURES
UBS GLOBAL ASSET MANAGEMENT HAS JUST LAUNCHED THEIR
INTERIM REPORT FOR THEIR FLAGSHIP BALANCED PROPERTY FUND, THE UBS TRITON
PROPERTY FUND. GRAPHIC PARTNERS WAS COMMISSIONED TO DESIGN AND PRODUCE
THE DOCUMENT.
The report follows the same style and concept as the 2003 Annual Report,
also designed by the agency. It serves a dual purpose, as a reporting
document and also a marketing tool, while communicating the human face
of the property team.
Although bound to conform to UBS corporate communications guidelines Graphic
Partners was encouraged to explore all creative possibilities.
The theme of 'impressive figures' and reportage style photography was
developed to answer the dual requirement of the document. In addition,
the imagery differentiates UBS from their competitors giving what some
may describe a traditionally dry subject a more refreshing lease of life.
Graphic Partners in-house production service co-ordinated the technical
services required and print buying and management.
Joe Poljski, Investment Communications Manager, UK Real Estate, said:
"Triton's annual and interim reports have always been major marketing
tools for the UK Real Estate team, and the quality of the recently completed
interim report has again surpassed expectations, both in terms of design
and print. And like our previous experiences, Graphic Partners have again
demonstrated a high level of professionalism throughout the process, from
the very original briefing discussion through to delivery of a bound document."
-ends-
Notes to the editor
Graphic Partners has traded successfully for over thirty-three years.
Services
Strategy and planning; Brand development; Corporate communications; Marketing
communications; Brand packaging; Digital communications; Software development;
Product innovation.
Clients
Allied Domecq, Anderson Strathern, Atlas, BAA, Baillie Gifford, Bank of
Scotland, Belhaven Brewery, City of Edinburgh Council, Glenmorangie PLC,
HSBC, Ian Macleod Distillers, Lloyds TSB, Martin Currie, Mindroom, Monitor,
NCR, Picsel Technologies, Queen Margaret University, Rettie and Co, Scottish
Museums Council, Scottish Mutual, Ski Independence, Sun Microsystems,
Scottish & Southern Energy, Scottish Water, UBS Global Asset Management,
VisitScotland, Walkers, Waverley Wines & Spirits, Whyte & Mackay
For further information please contact:
Ken Craig (ken@graphicpartners.co.uk)
Graphic Partners, Gladstone Court, 179 Canongate, Edinburgh EH8 8BN
Tel: 0131 557 3558
Fax: 0131 558 1430
www.graphicpartners.co.uk
www.ubs.com
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