Tuesday, January 18, 2005
NEW AWARD WINNING GLENMORANGIE 12 YEARS OLD FOR ASIA

Glenmorangie has recently launched a completely new 12 years old single malt in Taiwan to be rolled out into South East Asia. The design has just won a bronze medal at the prestigious Wine & Spirit International Design Awards.

Designed by Graphic Partners the new look creates a perfect balance of new luxury brand detailing with the genuine crafted values of the core brand.

In a first for Glenmorangie the warm amber brand colour has been used over the whole background of the tube to create a strong brand presence and differentiation on shelf.

Hamish Torrie, Glenmorangie's Marketing Manager for the South East Asia/Pacific region commented: "The 12 years old provides a subtle variation on the classic 10 years old Glenmorangie taste which appeals to the Asian palate. The early response has been exceptionally positive".

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Notes to the editor
Graphic Partners has traded successfully for over thirty-three years. *greenparka is the dedicated digital communications and software development division of the business.

Services
Web site design and development, Content Management Systems, E-Commerce, Application Development, Accessibility, Search Engine Optimisation & Promotion, Email Marketing, Support & Maintenance, Hosting, Planning, Naming, Brand Identity, Print Communications, New Product Development, Packaging Design.

Clients
Allied Domecq, Anderson Strathern, Atlas, BAA, Ballie Gifford, Bank of Scotland, Belhaven Brewery, City of Edinburgh Council, Glenmorangie PLC, HSBC, Ian Macleod Distillers, Lloyds TSB, Martin Currie, Mindroom, Monitor, NCR, Picsel Technologies, Queen Margaret University, Rettie and Co, Scottish Museums Council, Scottish Mutual, Ski Independence, Sun Microsystems, Scottish & Southern Energy, Scottish Water, UBS Global Asset Management, VisitScotland, Walkers, Waverley Wines & Spirits, Whyte & Mackay

For further information please contact:
Ken Craig (ken@graphicpartners.co.uk)
Graphic Partners, Gladstone Court, 179 Canongate, Edinburgh EH8 8BN
Tel: 0131 557 3558
Fax: 0131 558 1430

www.graphicpartners.co.uk
www.glenmorangie.com